Principles and Guidelines

Principles and Guidelines

Sustainability in the process of product creation and use

Whether the product is an entire building, or a jar of face cream, we adhere to ethical standards, favor renewable components, and integrate product longevity and recyclability in every way possible.

Sustainability in the Process of Product Creation and Use

Whether the product is an entire building, or a jar of face cream, we adhere to ethical standards, favor renewable components, and integrate product longevity and recyclability in every way possible.

A Lifestyle That Values Beauty, Integrity and Responsible Behavior

We envision harmony with nature, among people, and within the individual. For example, our Purdori™ brand skincare products include natural benefits from the inherently sustainable ice plant (mesembryanthemum crystallinum) with its antioxidants, amino acids, and unique fruit acids.

A lifestyle that values beauty, integrity and responsible behavior

We envision harmony with nature, among people, and within the individual. For example, our Purdori™ brand skincare products include natural benefits from the inherently sustainable “Ice Plant” (mesembryanthemum crystallinum), with its antioxidants, amino acids, and unique fruit acids.

Encourage and use innovation

Our objective is to continue improving our products’ performance over time, achieving goals that are important to our company and society. BEDOFU’s eclectic output is itself a testament to our interest in exploration.

Encourage and use innovation

Our objective is to continue improving our products’ performance over time, achieving goals that are important to our company and society. Bedofu’s eclectic output is itself a testament to our interest in exploration.

Provide value, of every kind

Our customers and clients have standards and goals just as we do. Our products and projects are designed to meet them thoroughly and efficiently. In addition to offering economic value, we encourage pursuit of human values, such as comfort, safety, and security.

Provide value, of every kind

Our customers and clients have standards and goals just as we do. Our products and projects are designed to meet them thoroughly and efficiently. In addition to offering economic value, we encourage pursuit of human values, such as comfort, safety, and security.

Inform Consumers

Today’s consumers understand the importance of all these considerations. Accordingly, we present a coherent plan that brings everyone on board, as mutual leaders. Through collaboration, information and education, we engage our partners — shoppers, customers, investors and others — in pursuing sustainable solutions.

Inform Consumers

Today’s consumers understand the importance of all these considerations. Accordingly, we present a coherent plan that brings everyone on board, as mutual leaders. Through collaboration, information and education, we engage our partners — shoppers, customers, investors and others — in pursuing sustainable solutions sustainable solutions.